Leads from buyers
ready to book today
When someone in Nashville searches “PPF installation near me,” your shop shows up first – not your competitor’s. We build and manage high-intent Google Ads campaigns built exclusively for PPF, tinting, and detailing businesses.
6:1
Avg. return on ad spend
$18
Avg. cost per lead (PPF)
Week 1
First leads arrive
0%
Ad spend markup
WHY IT’S NOT WORKING
Most auto shop Google Ads waste money
Broad match keywords burning budget
Bidding on “car” or “automotive” burns through your budget on searches that will never convert to a PPF or tinting booking.
No call tracking
Most PPF and tinting bookings happen via phone. Without call tracking, you have no idea which ads are generating revenue and which are wasting money.
Generic ad copy
Ads that say “best prices, quality service” don’t stand out. Industry-specific copy mentioning XPEL, ceramic, or self-healing film converts at 3× the rate.
Campaigns built to
convert, not just click
Every element is optimized for how PPF and tinting customers actually buy — high-intent, often calling before booking, and comparing 2–3 shops before deciding.
✓ Search campaign setup & management – Exact and phrase match keywords targeting “PPF [city],” “window tinting near me,” “ceramic coating [city],” and 100+ high-intent variants.
✓ Call campaigns – Campaigns optimized for phone calls, not just form fills. Because most tinting bookings start with a call, not a click.
✓ Aggressive negative keyword management – Continuous exclusion of irrelevant searches (DIY, jobs, tutorials, free) that waste budget without generating bookings.
✓ Conversion tracking setup – Track calls, form submissions, and direction requests. Every lead is attributed to the exact ad that generated it.
✓ Ad copy written for auto shops – Industry-specific headlines, product name mentions, and calls to action that your competitors’ generic agency isn’t using.
✓ 20-mile geo-targeting – No spend on clicks from people 50 miles away who’ll never drive to your shop. Every dollar stays in your service radius.
✓ Landing page audit & recommendations – We review your landing page and tell you exactly what to fix to improve conversion rate before spending on traffic.
✓ Weekly bid optimization – Bid adjustments, ad rotation analysis, and Quality Score improvements to lower your cost per click over time as the account matures.
✓ Monthly performance report – Clicks, calls, leads, cost per lead, and ROAS – in plain language, never agency jargon
How ad spend works
Your Google Ads budget goes directly from your card to Google. We never hold your ad spend or add a markup. You own your Google Ads account entirely – the history, data, and audiences stay with you if we ever part ways. Our fee covers strategy, setup, copy, management, and reporting. Nothing else.
$4k → $47k
Monthly revenue in 8 months
PPF shop in Nashville — Google Ads + Local SEO combined. Avg. ticket: $1,200 full wrap. 8:1 ROAS sustained over 6 months.
$9.20
Cost per lead — ceramic coating
Detailing shop in Knoxville. $800/mo ad spend → $6,400/mo attributed revenue within 90 days of launch.
CAMPAIGN PROCESS
Live and generating leads in 7 days
Days 1–2 — Keyword research & account audit
We research 200+ keywords for your services and city, and audit any existing account for wasted spend and missed opportunities. You get the findings before we spend a dollar.
Days 3–4 — Campaign build
We build search and call campaigns: ad groups, match types, ad copy (3 variants per group), extensions, call tracking, and conversion tracking — all configured and ready.
Day 5–7 — Review & launch
You review and approve the campaign before anything goes live. We launch and monitor closely for the first 72 hours to catch any early issues.
Week 2–4 — Intensive optimization
We analyze search term reports daily, add negative keywords, adjust bids by device and time of day, and test ad copy variants. Month 1 is the most intensive period.
Month 2+ — Scale
Once we know which keywords and ads convert, we increase budget on winners and cut underperformers immediately. Your cost per lead drops as the account matures and gains data.
FAQ
Common questions about Google Ads
Ready to fill your bay?
Free 30-min strategy call. No pressure. No templates. No lock-in.
